The state of West Virginia has announced a partnership for an upcoming tourism campaign, and it’s not exactly the company you’d expect: publisher Bethesda Softworks. With its the upcoming Fallout 76 taking place in “Almost Heaven,” West Virginia saw it as a ripe opportunity to expand to a new audience.

“It’s finally time the rest of the world sees what a gem West Virginia is,” said West Virginia governor Jim Justice. “For years, I’ve been saying we have it all: beautiful scenery, the best people you could ask for and more. And now, we get to share a piece of that with people all over the world through the unique lens of this video game.”

While there’s not a lot of detail yet about what will make up the campaign, the WV Tourism Office will be working with Bethesda to create both informational campaigns and invitations to visit the state.  For more information on the campaign, visit the state’s tourism website.

No news on whether or not the state of West Virginia has the nuclear arsenal seen in Fallout 76 trailers.

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